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The Ultimate Challenge

Finish
Ultimate Product Launch

 

​​Finish was launching their best product yet and wanted something bigger than a kitchen spot. So we took a dishwasher to the Turkish desert and brought a flamethrower. For the other half of this production, we dissected a dishwasher, shot in a studio in Istanbul, with practical effects standing in for the product interior. Not the most obvious approach to selling dish soap.

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Director: Ilkay Kopan - DEPO Film

Editor: Turan Onur - The Post Brothers

Record & Mix: Wave Studios

Original Music: The Music Playground​



Practical Product Demo
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